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Neil Movold

Personal Web searching in the age of Semantic Capitalism - 1 views

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    Web search engines have become indispensable tools for finding information online effectively. As the range of information, context and users of Internet searches has grown, the relationship between the search query, search interest and user has become more tenuous. Not all users are seeking the same information, even if they use the same query term. Thus, the quality of search results has, at least potentially, been decreasing. Search engines have begun to respond to this problem by trying to personalise search in order to deliver more relevant results to the users. A query is now evaluated in the context of a user's search history and other data compiled into a personal profile and associated with statistical groups. This, at least, is the promise stated by the search engines themselves. This paper tries to assess the current reality of the personalisation of search results. We analyse the mechanisms of personalisation in the case of Google web search by empirically testing three commonly held assumptions about what personalisation does. To do this, we developed new digital methods which are explained here. The findings suggest that Google personal search does not fully provide the much-touted benefits for its search users. More likely, it seems to serve the interest of advertisers in providing more relevant audiences to them.
Neil Movold

Search Today and Beyond: Optimizing for the Semantic Web | Innovation Insights | Wired.com - 0 views

  • The search engine strives to understand not just the words, but their context, hence the term semantic search.
  • Google’s new “Hummingbird” algorithm allows the user to conduct what Google calls “conversational searches”. By this they mean that the search engine will take an entire sentence into account, not just the words in the sentence.
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    "Search has changed dramatically over the past year and semantic technology has been at the center of it all. Consumers increasingly expect search engines to understand natural language and perceive the intent behind the words they type in, and search engine algorithms are rising to this challenge. This evolution in search has dramatic implications for marketers, consumers, technology developers and content creators - and it's still the early days for this rapidly changing environment. Here is an overview of how search technology is changing, how these changes may affect you and what you can do to market your business more effectively in the new era of search."
Neil Movold

Finding Good News with Semantics - semanticweb.com - 1 views

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    A new search engine allows users to search for good news. According to the article, "Jurriaan Kamp editor of Ode Magazine in San Francisco has created a new search engine. Ode Wire, available here in its beta form uses semantic search technology to spot optimism on the web, and delivers users news stories from an 'uplifting' angle.
Neil Movold

SemTech 2011 Coverage: The RDFa/SEO Wave - How to Catch It and Why - semanticweb.com - 0 views

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    In Barbara Starr's (Ontologica) session this week at Semtech 2011, San Francisco, she presented a detailed timeline outlining the adoption of RDFa and semantic search enhancements by the major search engines.
Neil Movold

Ask.com CTO Lisa Kavanaugh On Teaching An Old Answer Site Brand-New Tricks with Semanti... - 0 views

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    "We are no longer a general purpose search engine," Kavanaugh tells us. Instead, Ask.com uses proprietary, semantic search technology to deliver answers from its own content banks, community, experts, and from all over the web.
Neil Movold

The Importance of RDFa - Infographic - 0 views

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    "RDFa (or Resource Description Framework - in - attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within Web documents. What does that mean? It means that RDFa give your content more meaning… it allows content to make sense to the search engines. Right now, when a bot crawls your site, it only picks up content and spits it back out - it has no idea what that content really means. With RDFa, the bots can now identify specific information through implementation of RDFa code and appropriate snippets. "
Neil Movold

Why eBay is buying recommendation engine Hunch - accessing the "Taste Graph" - 0 views

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    EBay said it will use Hunch's "taste graph" technology to provide its users with non-obvious recommendations for items based on their unique tastes. The company said it will also apply Hunch's technology to other areas such as search, advertising and marketing, in order to better surface product information based on its customers' tastes.
Neil Movold

How Technology is Changing the Way Children Think and Focus - 0 views

  • You can think of attention as the gateway to thinking. Without it, other aspects of thinking, namely, perception, memory, language, learning, creativity, reasoning, problem solving, and decision making are greatly diminished or can’t occur at all.
  • In fact, studies have shown that reading uninterrupted text results in faster completion and better understanding, recall, and learning than those who read text filled with hyperlinks and ads.
  • Research shows that, for example, video games and other screen media improve visual-spatial capabilities, increase attentional ability, reaction times, and the capacity to identify details among clutter. Also, rather than making children stupid, it may just be making them different. For example, the ubiquitous use of Internet search engines is causing children to become less adept at remembering things and more skilled at remembering where to find things. Given the ease with which information can be find these days, it only stands to reason that knowing where to look is becoming more important for children than actually knowing something. Not having to retain information in our brain may allow it to engage in more “higher-order” processing such as contemplation, critical thinking, and problem solving.
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    "Thinking. The capacity to reflect, reason, and draw conclusions based on our experiences, knowledge, and insights. It's what makes us human and has enabled us to communicate, create, build, advance, and become civilized. Thinking encompasses so many aspects of who our children are and what they do, from observing, learning, remembering, questioning, and judging to innovating, arguing, deciding, and acting."
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